XR.+ gathers a community of talents and experts of web xr as well as very advanced technologies. Our vision is built on the fact that human beings act much more on emotions than on objective reasons. To engage people, we need in consequence adequate ways and skills to create emotional experiences in which people have total control and keep their free will. Combining the real and the digital worlds, better than any other formats, Augmented Reality is the phygital media to deliver such experiences to billions of people.All in XR.+ / XR.+ in all